:root {
  --color-page-background: #1B1E3B;
  --color-surface: #24284D;
  --color-surface-raised: #2C3160;
  --color-surface-hover: #343A70;
  --color-border-subtle: rgba(255, 255, 255, 0.10);
  --color-border-strong: rgba(255, 255, 255, 0.22);
  --color-text-primary: #FFFFFF;
  --color-text-secondary: #C9CBE0;
  --color-text-muted: #8F93B8;
  --color-brand-coral: #FF3E46;
  --color-brand-blue: #3D4EE4;
  --color-brand-lime: #E8FB8C;
  
  --color-accent: #E8FB8C;
  --color-accent-hover: #F1FFB0;
  --color-on-accent: #1B1E3B;
  --color-header-glass: rgba(27, 30, 59, 0.88);
  --color-page-background-clear: rgba(27, 30, 59, 0);
  --color-overlay-faint: rgba(255, 255, 255, 0.08);
  --color-overlay-weak: rgba(255, 255, 255, 0.10);
  --color-overlay-strong: rgba(255, 255, 255, 0.22);
  --color-overlay-underline: rgba(255, 255, 255, 0.25);
  --color-tooltip-background: #0F1230;
  --color-tooltip-text: #FFFFFF;
  --color-caveat-text: #FFD97A;
  --color-selection: rgba(232, 251, 140, 0.35);
  --color-brand-cyan: #56D8EE;
  --color-brand-violet: #A084F1;
  --color-signal-positive: #36EAA9;
  --color-signal-negative: #FF5C63;
  --color-signal-neutral: #FFFFFF;
  --radius-card: 20px;
  --radius-pill: 999px;
  --shadow-card: 0 12px 40px rgba(6, 8, 30, 0.35);
  --font-headline: "Poppins", system-ui, sans-serif;
  --font-body: "Roboto", system-ui, sans-serif;
  --content-max-width: 1180px;
  --page-side-padding: clamp(16px, 4vw, 40px);
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }
body {
  margin: 0; background: var(--color-page-background); color: var(--color-text-primary);
  font: 400 17px/1.6 var(--font-body); overflow-x: hidden;
}
a { color: inherit; }
img { max-width: 100%; display: block; }
h1, h2, h3, h4 { font-family: var(--font-headline); margin: 0; letter-spacing: -0.01em; }
p { margin: 0; }
.visually-hidden { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); }


.page-container { max-width: var(--content-max-width); margin: 0 auto; padding: 0 var(--page-side-padding); }
.page-section { padding: clamp(48px, 7vw, 88px) 0; }
.page-section + .page-section { border-top: 1px solid var(--color-border-subtle); }
.section-eyebrow {
  font: 700 13px var(--font-headline); letter-spacing: 0.22em; text-transform: uppercase; color: var(--color-brand-coral);
}
.section-title { font-size: clamp(28px, 4vw, 42px); line-height: 1.12; font-weight: 800; margin-top: 10px; }
.section-title em { font-style: normal; color: var(--color-accent); }
.section-lead { color: var(--color-text-secondary); font-size: 18px; margin-top: 14px; max-width: 760px; }
.section-note { color: var(--color-text-muted); font-size: 14px; margin-top: 12px; max-width: 820px; }


.site-top-bar {
  position: sticky; top: 0; z-index: 40; background: var(--color-header-glass); backdrop-filter: blur(14px);
  border-bottom: 1px solid var(--color-border-subtle);
}
.site-top-bar-inner { display: flex; align-items: center; justify-content: space-between; gap: 16px; height: 68px; }
.site-top-bar-logo img { height: 30px; width: auto; }
.site-top-bar-series { font: 600 13px var(--font-headline); color: var(--color-text-secondary); letter-spacing: 0.08em; text-transform: uppercase; }
@media (max-width: 720px) { .site-top-bar-series { display: none; } }


.button-primary, .button-secondary {
  display: inline-flex; align-items: center; gap: 10px; border-radius: var(--radius-pill); text-decoration: none;
  font: 600 15px var(--font-headline); padding: 12px 22px; transition: transform .15s ease, background .15s ease; cursor: pointer; border: 0;
}
.button-primary { background: var(--color-accent); color: var(--color-on-accent); }
.button-primary:hover { transform: translateY(-1px); background: var(--color-accent-hover); }
.button-secondary { background: transparent; color: var(--color-text-primary); border: 1.5px solid var(--color-border-strong); }
.button-secondary:hover { background: var(--color-surface-raised); }
.button-compact { padding: 9px 16px; font-size: 14px; }


.study-hero { position: relative; padding: clamp(56px, 9vw, 110px) 0 clamp(40px, 6vw, 70px); overflow: hidden; }
.study-hero-ribbon { position: absolute; top: 0; left: 0; width: 100%; height: auto; pointer-events: none; z-index: 0; } 
.study-hero > .page-container { position: relative; z-index: 1; }
.study-hero-title { font-size: clamp(36px, 6.2vw, 72px); line-height: 1.02; font-weight: 800; margin-top: 16px; max-width: 900px; }
.study-hero-title em { font-style: normal; color: var(--color-accent); }
.study-hero-subtitle { font-size: clamp(17px, 2vw, 21px); color: var(--color-text-secondary); margin-top: 20px; max-width: 760px; }
.study-hero-actions { display: flex; flex-wrap: wrap; gap: 12px; margin-top: 32px; }
.study-hero-meta { margin-top: 18px; font-size: 14px; color: var(--color-text-muted); }

.key-stat-row { display: grid; grid-template-columns: repeat(auto-fit, minmax(170px, 1fr)); gap: 12px; margin-top: 44px; }
.key-stat-tile { background: var(--color-surface); border: 1px solid var(--color-border-subtle); border-radius: 16px; padding: 18px 20px; }
.key-stat-value { font: 800 32px/1 var(--font-headline); color: var(--color-accent); }
.key-stat-label { font-size: 14px; color: var(--color-text-secondary); margin-top: 8px; }


.card-grid { display: grid; gap: 16px; margin-top: 32px; }
.card-grid-three { grid-template-columns: repeat(auto-fit, minmax(280px, 1fr)); }
.card-grid-two { grid-template-columns: repeat(auto-fit, minmax(340px, 1fr)); }
.content-card {
  background: var(--color-surface); border: 1px solid var(--color-border-subtle); border-radius: var(--radius-card);
  padding: 24px; transition: border-color .2s ease, transform .2s ease;
}
.content-card:hover { border-color: var(--color-border-strong); }
.finding-card-header { display: flex; align-items: center; gap: 12px; }
.finding-card-icon, .app-icon { width: 44px; height: 44px; border-radius: 11px; flex: none; background: #fff; }
.app-icon-small { width: 30px; height: 30px; border-radius: 8px; flex: none; background: #fff; }
.finding-card-title { font: 700 20px var(--font-headline); }
.finding-card-metric { font: 800 48px/1 var(--font-headline); color: var(--color-accent); margin-top: 22px; }
.finding-card-metric-label { color: var(--color-text-secondary); font-size: 15px; margin-top: 6px; }
.finding-card-text { margin-top: 14px; color: var(--color-text-secondary); font-size: 15.5px; }


.lead-form-section { background: linear-gradient(180deg, var(--color-surface) 0%, var(--color-page-background) 100%); }
.lead-form-layout { display: grid; grid-template-columns: 1.05fr 1fr; gap: clamp(24px, 5vw, 64px); align-items: start; }
@media (max-width: 880px) { .lead-form-layout { grid-template-columns: 1fr; } }
.report-contents-list { list-style: none; padding: 0; margin: 24px 0 0; display: grid; gap: 12px; }
.report-contents-list li { display: flex; gap: 12px; color: var(--color-text-secondary); }
.report-contents-list li::before { content: "→"; color: var(--color-accent); font-weight: 700; }
.lead-form-card { background: var(--color-surface-raised); border-radius: var(--radius-card); padding: 28px; box-shadow: var(--shadow-card); }
.lead-form-title { font: 700 22px var(--font-headline); }
.lead-form-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 14px; margin-top: 20px; }
.lead-form-field-full { grid-column: 1 / -1; }
@media (max-width: 520px) { .lead-form-grid { grid-template-columns: 1fr; } }
.lead-form-label { display: block; font: 600 13px var(--font-headline); color: var(--color-text-secondary); margin-bottom: 6px; }
.lead-form-input {
  width: 100%; padding: 12px 14px; border-radius: 12px; border: 1.5px solid var(--color-border-strong);
  background: var(--color-page-background); color: var(--color-text-primary); font: 400 16px var(--font-body);
}
.lead-form-input:focus { outline: none; border-color: var(--color-accent); }
.lead-form-consent { display: flex; gap: 10px; align-items: flex-start; font-size: 13px; color: var(--color-text-muted); }
.lead-form-consent input { margin-top: 3px; accent-color: var(--color-accent); }
.lead-form-error { color: var(--color-signal-negative); font-size: 14px; min-height: 20px; }
.lead-form-submit { width: 100%; justify-content: center; margin-top: 6px; }
.lead-form-submit[disabled] { opacity: .6; cursor: progress; }
.lead-form-honeypot { position: absolute; left: -10000px; width: 1px; height: 1px; overflow: hidden; } 
.lead-form-turnstile:empty { display: none; }


.locked-preview { position: relative; margin-top: 28px; border-radius: var(--radius-card); overflow: hidden; }
.locked-preview-fade {
  position: absolute; inset: auto 0 0 0; height: 100px; padding-bottom: 14px !important;
  background: linear-gradient(180deg, var(--color-page-background-clear) 0%, var(--color-page-background) 85%);
  display: flex; align-items: flex-end; justify-content: center; padding-bottom: 28px;
}


.report-section-nav {
  position: sticky; top: 68px; z-index: 30; background: var(--color-header-glass); backdrop-filter: blur(14px);
  border-bottom: 1px solid var(--color-border-subtle);
}
.report-section-nav-list { display: flex; gap: 4px; overflow-x: auto; scrollbar-width: none; padding: 10px 0; margin: 0; list-style: none; }
.report-section-nav-list::-webkit-scrollbar { display: none; }
.report-section-nav-link {
  display: block; white-space: nowrap; text-decoration: none; padding: 8px 14px; border-radius: var(--radius-pill);
  font: 600 14px var(--font-headline); color: var(--color-text-secondary);
}
.report-section-nav-link:hover { color: var(--color-text-primary); background: var(--color-surface-raised); }
.report-section-nav-link.is-active { background: var(--color-accent); color: var(--color-on-accent); }
.report-section { scroll-margin-top: 140px; }


.segmented-control { display: inline-flex; background: var(--color-surface); border: 1px solid var(--color-border-subtle); border-radius: var(--radius-pill); padding: 4px; margin-top: 24px; flex-wrap: wrap; }
.segmented-control-option {
  border: 0; background: transparent; color: var(--color-text-secondary); padding: 8px 16px; border-radius: var(--radius-pill);
  font: 600 14px var(--font-headline); cursor: pointer;
}
.segmented-control-option.is-selected { background: var(--color-surface-raised); color: var(--color-text-primary); box-shadow: inset 0 0 0 1.5px var(--color-accent); }


.data-table-scroll { margin-top: 24px; overflow-x: auto; border-radius: var(--radius-card); border: 1px solid var(--color-border-subtle); background: var(--color-surface); }
.data-table { width: 100%; border-collapse: collapse; min-width: 760px; font-variant-numeric: tabular-nums; }
.data-table th {
  position: sticky; top: 0; background: var(--color-surface); text-align: right; padding: 14px 9px 12px;
  font: 600 11.5px/1.25 var(--font-headline); color: var(--color-text-muted); text-transform: uppercase; letter-spacing: 0.04em;
  border-bottom: 1px solid var(--color-border-strong); white-space: nowrap; user-select: none;
}
.data-table th:first-child, .data-table td:first-child { text-align: left; }
.data-table th[data-sort-key] { cursor: pointer; }
.data-table th[data-sort-key]:hover { color: var(--color-text-primary); }
.data-table th .sort-direction-indicator { display: inline-block; width: 12px; margin-left: 4px; color: var(--color-accent); }
.data-table th .column-help-icon { margin-left: 5px; opacity: .55; font-size: 11px; }
.data-table td { padding: 11px 9px; text-align: right; border-bottom: 1px solid var(--color-border-subtle); font-size: 15px; white-space: nowrap; }
.data-table th:first-child, .data-table td:first-child { padding-left: 14px; }
.data-table tbody tr { transition: background .15s ease; }
.data-table tbody tr:hover { background: var(--color-surface-hover); }
.data-table tbody tr:last-child td { border-bottom: 0; }
.data-table tr.is-featured-row td:first-child { box-shadow: inset 3px 0 0 var(--color-accent); }
.app-name-cell { display: flex; align-items: center; gap: 10px; font: 600 15px var(--font-headline); }
.featured-badge { font: 700 11px var(--font-headline); color: var(--color-on-accent); background: var(--color-accent); border-radius: 6px; padding: 2px 6px; letter-spacing: .04em; }
.rank-value-top { font-weight: 700; color: var(--color-text-primary); }
.rank-value-outside { color: var(--color-text-muted); }
.value-positive { color: var(--color-signal-positive); font-weight: 600; }
.value-negative { color: var(--color-signal-negative); font-weight: 600; }
.value-neutral { color: var(--color-signal-neutral); }
.value-missing { color: var(--color-text-muted); }
.has-tooltip { cursor: help; text-decoration: underline dotted var(--color-overlay-underline); text-underline-offset: 4px; }


.floating-tooltip {
  position: fixed; z-index: 100; pointer-events: none; max-width: 320px; background: var(--color-tooltip-background); color: var(--color-tooltip-text);
  border: 1px solid var(--color-border-strong); border-radius: 12px; padding: 12px 14px; font-size: 14px; line-height: 1.45;
  box-shadow: var(--shadow-card); opacity: 0; transform: translateY(4px); transition: opacity .12s ease, transform .12s ease;
}
.floating-tooltip.is-visible { opacity: 1; transform: translateY(0); }
.floating-tooltip strong { font-family: var(--font-headline); }
.floating-tooltip .tooltip-muted { color: var(--color-text-muted); font-size: 12.5px; }


.chart-card { background: var(--color-surface); border: 1px solid var(--color-border-subtle); border-radius: var(--radius-card); padding: 22px 22px 14px; margin-top: 24px; overflow-x: auto; }
.chart-card svg { min-width: 720px; } 
.chart-card-title { font: 700 18px var(--font-headline); display: flex; align-items: baseline; gap: 12px; flex-wrap: wrap; }
.chart-card-title small { font: 500 14px var(--font-body); color: var(--color-accent); }
.chart-legend { display: flex; flex-wrap: wrap; gap: 16px; font-size: 13.5px; color: var(--color-text-secondary); margin-top: 12px; }
.chart-legend-swatch { display: inline-block; width: 11px; height: 11px; border-radius: 50%; margin-right: 6px; vertical-align: -1px; }
svg text { font-family: var(--font-body); }
.chart-hit-area { cursor: pointer; }
.chart-hit-area:hover + .chart-mark, .chart-hit-area:hover { opacity: 1; }


.story-card-signal-list { list-style: none; padding: 0; margin: 16px 0 0; display: grid; gap: 8px; }
.story-card-signal { font-size: 15px; color: var(--color-text-secondary); display: grid; grid-template-columns: 96px 1fr; gap: 10px; }
.story-card-signal-tag { font: 700 11px/1.9 var(--font-headline); letter-spacing: .08em; text-transform: uppercase; }
.story-card-signal-tag-data { color: var(--color-text-muted); }
.story-card-signal-tag-evidence { color: var(--color-brand-cyan); }
.label-legend { display: flex; flex-wrap: wrap; gap: 10px; margin-top: 20px; }
.label-chip { font-size: 13px; border-radius: var(--radius-pill); padding: 5px 12px; border: 1px solid var(--color-border-strong); color: var(--color-text-secondary); }


.review-app-card { display: grid; gap: 14px; }
.theme-bar-row { display: grid; grid-template-columns: 150px 1fr 42px; gap: 10px; align-items: center; font-size: 14px; color: var(--color-text-secondary); }
.theme-bar-track { height: 8px; border-radius: 4px; background: var(--color-overlay-faint); overflow: hidden; }
.theme-bar-fill { height: 100%; border-radius: 4px; }
.review-quote { font-style: italic; color: var(--color-text-secondary); font-size: 14.5px; border-left: 3px solid var(--color-border-strong); padding-left: 12px; }
.review-quote-negative { border-color: var(--color-signal-negative); }
.review-quote-positive { border-color: var(--color-signal-positive); }


.ads-brand-card-grid { display: grid; grid-template-columns: 1.1fr 1.3fr 1.3fr 1fr; gap: 20px; align-items: center; }
@media (max-width: 900px) { .ads-brand-card-grid { grid-template-columns: 1fr 1fr; } }
.ads-channel-label { font: 700 11.5px var(--font-headline); letter-spacing: .12em; text-transform: uppercase; color: var(--color-text-muted); }
.ads-big-number { font: 800 30px/1.1 var(--font-headline); margin-top: 4px; }
.ads-small-text { font-size: 13.5px; color: var(--color-text-secondary); margin-top: 4px; }
.mini-bar-chart { display: flex; align-items: flex-end; gap: 4px; height: 44px; margin-top: 8px; }
.mini-bar { flex: 1; border-radius: 3px 3px 0 0; background: var(--color-overlay-strong); min-height: 3px; }
.mini-bar.is-latest { background: var(--color-brand-blue); }
.mini-bar.is-burst { background: var(--color-brand-coral); }
.share-meter { height: 8px; border-radius: 4px; background: var(--color-overlay-weak); overflow: hidden; margin-top: 8px; }
.share-meter-fill { height: 100%; border-radius: 4px; background: var(--color-brand-blue); }
.share-meter-fill.is-burst { background: var(--color-brand-coral); }
.cta-pill { display: inline-block; margin-top: 8px; padding: 4px 11px; border-radius: var(--radius-pill); border: 1.5px solid var(--color-brand-blue); font: 600 13px var(--font-headline); }


.boomit-cta-band {
  margin-top: 8px; border-radius: 28px; padding: clamp(28px, 5vw, 52px); position: relative; overflow: hidden;
  background: var(--color-surface); border: 1.5px solid transparent;
  background-image: linear-gradient(var(--color-surface), var(--color-surface)), linear-gradient(90deg, #FF3E46, #A084F1, #3D4EE4);
  background-origin: border-box; background-clip: padding-box, border-box;
}
.boomit-cta-band-title { font: 800 clamp(24px, 3.4vw, 36px)/1.15 var(--font-headline); max-width: 760px; }
.boomit-cta-band-text { color: var(--color-text-secondary); margin-top: 12px; max-width: 700px; }
.floating-boomit-cta { position: fixed; right: 20px; bottom: 20px; z-index: 50; box-shadow: var(--shadow-card); }
@media (max-width: 600px) { .floating-boomit-cta { left: 16px; right: 16px; justify-content: center; } }


.service-cta-band { display: grid; grid-template-columns: 1.15fr 1fr; gap: clamp(20px, 4vw, 48px); align-items: center; margin-top: 40px;
  padding: clamp(24px, 4vw, 40px); border-radius: 24px; background: var(--color-surface-raised); border: 1.5px solid rgba(232, 251, 140, .35); }
@media (max-width: 820px) { .service-cta-band { grid-template-columns: 1fr; } }
.service-cta-band-title { font: 800 clamp(22px, 2.8vw, 30px)/1.2 var(--font-headline); margin-top: 10px; }
.service-cta-band-title em { font-style: normal; color: var(--color-accent); }
.service-cta-band-text { color: var(--color-text-secondary); margin: 12px 0 22px; }
.service-cta-band-benefits { list-style: none; padding: 0; margin: 0; display: grid; gap: 14px; }
.service-cta-band-benefits li { display: grid; grid-template-columns: 22px 1fr; gap: 10px; color: var(--color-text-secondary); font-size: 16px; }
.service-cta-band-benefits li::before { content: "✓"; color: var(--color-signal-positive); font-weight: 700; }


.methodology-list { display: grid; gap: 14px; margin-top: 24px; }
.methodology-item { display: grid; grid-template-columns: 180px 1fr; gap: 16px; padding-bottom: 14px; border-bottom: 1px solid var(--color-border-subtle); font-size: 15.5px; }
.methodology-item dt { font: 700 15px var(--font-headline); }
.methodology-item dd { margin: 0; color: var(--color-text-secondary); }
@media (max-width: 640px) { .methodology-item { grid-template-columns: 1fr; gap: 4px; } }
.caveat-banner { margin-top: 20px; background: rgba(252, 187, 23, .1); border: 1px solid rgba(252, 187, 23, .35); color: var(--color-caveat-text); border-radius: 14px; padding: 12px 16px; font-size: 14.5px; }


.study-index-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(300px, 1fr)); gap: 16px; margin-top: 32px; }
.study-index-card { display: grid; gap: 10px; text-decoration: none; background: var(--color-surface); border: 1px solid var(--color-border-subtle); border-radius: var(--radius-card); padding: 24px; transition: transform .2s ease, border-color .2s ease; }
.study-index-card:hover { transform: translateY(-2px); border-color: var(--color-accent); }
.study-index-card-flag { font-size: 32px; }
.study-index-card-eyebrow { font: 600 13px var(--font-headline); color: var(--color-brand-coral); letter-spacing: .06em; text-transform: uppercase; }
.study-index-card-title { font: 700 21px/1.25 var(--font-headline); }


.site-footer { border-top: 1px solid var(--color-border-subtle); padding: 36px 0 110px; color: var(--color-text-muted); font-size: 14px; }
.site-footer-inner { display: flex; flex-wrap: wrap; gap: 20px; justify-content: space-between; align-items: center; }
.site-footer img { height: 28px; width: auto; }
.site-footer-legal { flex-basis: 100%; margin: 0; font-size: 12.5px; line-height: 1.6; color: var(--color-text-muted); }
.site-footer-legal a { color: inherit; text-decoration: underline; text-underline-offset: 2px; }
.lead-form-consent a { color: inherit; text-decoration: underline; text-underline-offset: 2px; }

.legal-prose { max-width: 760px; }
.legal-prose h2 { font: 700 20px/1.3 Poppins, sans-serif; margin: 34px 0 10px; }
.legal-prose p, .legal-prose li { font-size: 16px; line-height: 1.65; }
.legal-prose ul { padding-left: 20px; }
.legal-prose li + li { margin-top: 8px; }
.legal-prose a { color: inherit; text-decoration: underline; text-underline-offset: 2px; }
.legal-updated { color: var(--color-text-muted); }
.oldest-ad-figure { margin: 0; }
.oldest-ad-source { font-size: 11px; color: var(--color-text-muted); padding: 6px 16px 0; }

@media (prefers-reduced-motion: reduce) { * { transition: none !important; scroll-behavior: auto !important; } }


.pdf-only-note { display: none; }
.pdf-store-block + .pdf-store-block { margin-top: 40px; }
.pdf-store-block-title { font: 700 22px var(--font-headline); color: var(--color-accent); margin-top: 28px; }
@page { size: 1240px 1754px; margin: 0; }
@media print {
  html, body { background: var(--color-page-background) !important; -webkit-print-color-adjust: exact; print-color-adjust: exact; }
  .site-top-bar { position: static; backdrop-filter: none; }
  .report-section-nav, .floating-boomit-cta, #report-pdf-download-link, .segmented-control, .column-help-icon { display: none !important; }
  .pdf-only-note { display: block; margin-top: 18px; font-size: 14px; color: var(--color-text-muted); }
  
  #experiencia, #resenas, #publicidad, #metodologia { break-before: page; }
  .section-lead, .section-note { break-inside: avoid; }
  .content-card, .chart-card, .data-table tr, .boomit-cta-band, .service-cta-band, .methodology-item, .key-stat-tile { break-inside: avoid; }
  .section-eyebrow, .section-title, .section-lead, .pdf-store-block-title, .chart-legend { break-after: avoid; }
  .data-table thead { display: table-header-group; }
  .data-table-scroll, .chart-card { overflow: visible; }
  .data-table { min-width: 0; }
  .chart-card svg { min-width: 0; }
  .page-section { padding: 56px 0; }
  .has-tooltip { text-decoration: none; }
  .content-card:hover, .data-table tbody tr:hover { background: inherit; }
  .site-footer { padding-bottom: 40px; }
  .card-grid-two { grid-template-columns: 1fr 1fr; }
  .ads-brand-card-grid { grid-template-columns: minmax(0, 1fr) minmax(0, 1.3fr) minmax(0, 1.3fr) minmax(0, 1fr) !important; }
}


.author-byline { display: flex; align-items: center; gap: 14px; margin-top: 26px; }
.author-byline img, .author-signature img { width: 56px; height: 56px; border-radius: 50%; object-fit: cover;
  box-shadow: 0 0 0 3px var(--color-accent); flex: none; }
.author-byline b, .author-signature b { display: block; font: 600 16px/1.3 Poppins, sans-serif; }
.author-byline span, .author-signature span { display: block; font-size: 14px; opacity: .75; }
.author-signature { display: flex; align-items: center; gap: 12px; margin: 18px 0 22px; }


.lead-confirmation { text-align: center; padding: 40px 28px; }
.lead-confirmation-icon { width: 64px; height: 64px; margin: 0 auto 16px; border-radius: 50%; display: grid; place-items: center;
  background: var(--color-accent); color: var(--color-on-accent); font-size: 30px; }
.lead-confirmation-text { margin-top: 12px; font-size: 17px; line-height: 1.5; }
.lead-confirmation-text b { color: var(--color-accent); word-break: break-all; }
.lead-confirmation-hint { margin-top: 14px; font-size: 14px; line-height: 1.5; color: var(--color-text-muted); }


.value-not-analyzed { color: var(--color-text-muted); font-size: 12px; font-style: italic; white-space: nowrap; }
.table-footnote { margin: 14px 4px 0; font-size: 13px; line-height: 1.5; color: var(--color-text-secondary); }
.table-footnote .featured-badge { margin-right: 6px; }



body.theme-light {
  --color-page-background: #F4F4F6;
  --color-page-background-clear: rgba(244, 244, 246, 0);
  --color-surface: #FFFFFF;
  --color-surface-raised: #FFFFFF;
  --color-surface-hover: #EEF0FC;
  --color-border-subtle: rgba(36, 40, 77, 0.09);
  --color-border-strong: rgba(36, 40, 77, 0.18);
  --color-text-primary: #24284D;
  --color-text-secondary: #474C75;
  --color-text-muted: #666B92;
  --color-accent: #3D4EE4;
  --color-accent-hover: #2E3ED1;
  --color-on-accent: #FFFFFF;
  --color-signal-positive: #0B8A66;
  --color-signal-negative: #D9303A;
  --color-signal-neutral: #24284D;
  --color-header-glass: rgba(244, 244, 246, 0.86);
  --color-overlay-faint: rgba(36, 40, 77, 0.06);
  --color-overlay-weak: rgba(36, 40, 77, 0.08);
  --color-overlay-strong: rgba(36, 40, 77, 0.18);
  --color-overlay-underline: rgba(36, 40, 77, 0.30);
  --color-tooltip-background: #24284D;
  --color-caveat-text: #7A4E00;
  --color-selection: rgba(61, 78, 228, 0.18);
  --color-brand-coral: #D42A33;   
  --shadow-card: 0 1px 2px rgba(36, 40, 77, 0.04), 0 12px 32px rgba(36, 40, 77, 0.07);
}
body.theme-light .site-top-bar { border-bottom-color: var(--color-border-subtle); }
body.theme-light .featured-badge { letter-spacing: .05em; }
body.theme-light .button-secondary { border-color: var(--color-border-strong); color: var(--color-text-primary); }
body.theme-light .service-cta-band,
body.theme-light .boomit-cta-band { background: #24284D; color: #FFFFFF; --color-text-primary: #FFFFFF; --color-text-secondary: #C9CBE0;
  --color-text-muted: #A9ADCB; --color-accent: #E8FB8C; --color-accent-hover: #F1FFB0; --color-on-accent: #1B1E3B; --color-signal-positive: #36EAA9;
  --color-border-strong: rgba(255, 255, 255, 0.22); --color-brand-coral: #FF5A61; }
::selection { background: var(--color-selection); }
body.theme-light .app-name-cell img, body.theme-light .finding-card-icon { box-shadow: 0 0 0 1px rgba(36, 40, 77, 0.12); }


.ads-teaser { margin: 22px 0 26px; padding: 20px; border-radius: 18px; border: 1.5px dashed color-mix(in srgb, var(--color-accent) 55%, transparent);
  background: var(--color-surface); box-shadow: var(--shadow-card); scroll-margin-top: 90px; }
.ads-teaser-head { display: flex; gap: 14px; align-items: flex-start; }
.ads-teaser-lock { color: var(--color-accent); flex: none; margin-top: 2px; }
.ads-teaser-title { font: 800 21px/1.2 var(--font-headline); }
.ads-teaser-text { margin-top: 6px; font-size: 15px; line-height: 1.5; color: var(--color-text-secondary); }
.ads-teaser-grid { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 10px; margin-top: 16px; }
.ads-teaser-card { padding: 12px 14px; border-radius: 12px; background: var(--color-overlay-faint); }
.ads-teaser-brand { display: flex; align-items: center; gap: 8px; font: 700 15px var(--font-headline); min-width: 0; }
.ads-teaser-brand span { overflow: hidden; text-overflow: ellipsis; white-space: nowrap; }
.ads-teaser-brand img { width: 26px; height: 26px; border-radius: 7px; flex: none; }
.ads-teaser-metrics { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 6px; margin-top: 10px; user-select: none; }
.ads-teaser-metrics b { display: block; font: 800 20px/1.1 var(--font-headline); color: var(--color-accent); }
.ads-teaser-metrics span { display: block; font-size: 11.5px; line-height: 1.3; color: var(--color-text-muted); margin-top: 3px; }
.ads-teaser-blur { filter: blur(7px); font-style: normal; }
.ads-teaser-unlock { margin-top: 14px; font: 700 14px var(--font-headline); color: var(--color-accent); }
@media (max-width: 560px) { .ads-teaser-grid { grid-template-columns: 1fr; } }


.oldest-ads-brand { margin-top: 28px; }
.oldest-ads-verdict { margin: 8px 0 14px; font-size: 15px; color: var(--color-text-secondary); }
.oldest-ads-grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 14px; }
.oldest-ad { border-radius: 16px; overflow: hidden; background: var(--color-surface); box-shadow: var(--shadow-card); display: flex; flex-direction: column; }
.oldest-ad-image { width: 100%; aspect-ratio: 1 / 1; object-fit: cover; background: var(--color-overlay-faint); }
.oldest-ad-body { padding: 14px 16px 16px; display: flex; flex-direction: column; gap: 6px; flex: 1; }
.oldest-ad-meta { font-size: 12.5px; color: var(--color-text-muted); }
.oldest-ad-days { font: 700 12px var(--font-headline); padding: 2px 8px; border-radius: 999px; background: var(--color-overlay-weak); color: var(--color-text-primary); margin-right: 4px; }
.oldest-ad-days.is-long { background: var(--color-accent); color: var(--color-on-accent); }
.oldest-ad-title { font: 700 15px/1.3 var(--font-headline); }
.oldest-ad-text { font-size: 14px; line-height: 1.5; color: var(--color-text-secondary); }
.oldest-ad-reading { font-size: 14px; line-height: 1.45; }
.oldest-ad-link { margin-top: auto; font: 600 13px var(--font-headline); color: var(--color-accent); text-decoration: none; }
@media (max-width: 760px) { .oldest-ads-grid { grid-template-columns: 1fr; } }


.trend-cell { display: inline-flex; align-items: center; gap: 10px; white-space: nowrap; }
.trend-values { font-variant-numeric: tabular-nums; font-size: 14px; }
.trend-label { font: 700 11px var(--font-headline); text-transform: uppercase; letter-spacing: .04em; padding: 2px 7px; border-radius: 6px;
  background: var(--color-overlay-weak); color: var(--color-text-secondary); }
.trend-label.trend-mejorando { color: var(--color-signal-positive); }
.trend-label.trend-cayendo { color: var(--color-signal-negative); }


.maturity-level { display: inline-block; padding: 3px 10px; border-radius: 999px; font: 700 13px Poppins, sans-serif; border: 1px solid currentColor; }
.maturity-alta { color: var(--color-signal-positive); }
.maturity-media { color: var(--color-text-secondary); }
.maturity-baja { color: var(--color-signal-negative, #FF6B6B); }
.maturity-reading { margin-top: 6px; font-size: 13px; line-height: 1.4; color: var(--color-text-secondary); max-width: 220px; }


.promise-row { display: grid; grid-template-columns: 1fr auto 1fr; gap: 14px; align-items: start; margin-top: 16px; padding-top: 16px; border-top: 1px solid var(--color-border-subtle); }
.promise-figure { font: 800 34px/1 Poppins, sans-serif; color: var(--color-text-primary); }
.promise-figure.is-negative { color: var(--color-signal-negative); }
.promise-label { margin-top: 6px; font-size: 14px; line-height: 1.4; color: var(--color-text-secondary); }
.promise-vs { align-self: center; font: 700 13px Poppins, sans-serif; color: var(--color-text-muted); text-transform: uppercase; }


.unlock-section { position: relative; }
.unlock-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(300px, 1fr)); gap: 16px; margin-top: 30px; }
.unlock-card { position: relative; display: flex; flex-direction: column; padding: 22px 22px 18px; border-radius: var(--radius-card);
               background: var(--color-surface); border: 1px solid var(--color-border-subtle); box-shadow: var(--shadow-card);
               transition: transform .2s cubic-bezier(.2,.8,.2,1), border-color .2s; }
.unlock-card:hover { transform: translateY(-2px); border-color: color-mix(in srgb, var(--color-accent) 45%, transparent); }
.unlock-card-top { display: flex; align-items: center; justify-content: space-between; gap: 10px; }
.unlock-card-tag { font: 700 11.5px var(--font-headline); letter-spacing: .14em; text-transform: uppercase; color: var(--color-accent); }
.unlock-card-lock { display: inline-flex; align-items: center; justify-content: center; width: 30px; height: 30px; border-radius: 50%;
                    color: var(--color-accent); background: var(--color-overlay-faint); flex: none; }
.unlock-card-title { margin: 14px 0 0; font: 800 21px/1.2 var(--font-headline); color: var(--color-text-primary); }
.unlock-card-text { margin: 8px 0 0; font-size: 15px; line-height: 1.55; color: var(--color-text-secondary); }
.unlock-mock { margin-top: auto; padding-top: 16px; display: grid; gap: 8px; user-select: none; pointer-events: none; }
.unlock-mock-row { display: grid; grid-template-columns: 22px minmax(0, 1fr) auto auto auto; align-items: center; gap: 8px;
                   padding: 8px 10px; border-radius: 10px; background: var(--color-overlay-faint); font-size: 13px; }
.unlock-mock-row img, .unlock-mock-icon { width: 22px; height: 22px; border-radius: 6px; background: var(--color-overlay-weak); }
.unlock-mock-name { overflow: hidden; text-overflow: ellipsis; white-space: nowrap; font: 600 13px var(--font-headline); color: var(--color-text-primary); }
.unlock-mock-row b { font: 800 16px var(--font-headline); color: var(--color-accent); }
.unlock-mock-row small { font-size: 11px; color: var(--color-text-muted); }
.unlock-mock-bar { grid-column: 3 / -1; width: 110px; height: 8px; border-radius: 999px; background: var(--color-overlay-weak); overflow: hidden; }
.unlock-mock-bar i { display: block; height: 100%; border-radius: 999px; background: var(--color-brand-coral); }
.unlock-mock-level { padding: 2px 10px; border-radius: 999px; border: 1px solid currentColor; font: 700 12px var(--font-headline); color: var(--color-accent); }
.unlock-cta { display: flex; align-items: center; justify-content: space-between; gap: 20px; flex-wrap: wrap; margin-top: 22px;
              padding: 22px 26px; border-radius: var(--radius-card); border: 1.5px dashed color-mix(in srgb, var(--color-accent) 60%, transparent);
              background: color-mix(in srgb, var(--color-accent) 8%, var(--color-surface)); }
.unlock-cta-title { font: 800 22px/1.2 var(--font-headline); color: var(--color-text-primary); }
.unlock-cta-text { margin-top: 4px; font-size: 15px; color: var(--color-text-secondary); }
.unlock-cta-button { font-size: 17px; padding: 15px 28px; }
@media (max-width: 560px) { .unlock-grid { grid-template-columns: 1fr; } .unlock-cta-button { width: 100%; text-align: center; } }
@media (prefers-reduced-motion: reduce) { .unlock-card { transition: none; } .unlock-card:hover { transform: none; } }


.landing-page .study-hero { padding: clamp(28px, 4.5vw, 52px) 0 clamp(20px, 3vw, 32px); }
.landing-page .study-hero-title { font-size: clamp(28px, 3.6vw, 44px); line-height: 1.1; margin-top: 12px; max-width: 820px; }
.landing-page .study-hero-subtitle { font-size: clamp(15.5px, 1.5vw, 17.5px); line-height: 1.55; margin-top: 12px; max-width: 760px; }
.landing-page .study-hero-actions { margin-top: 20px; }
.landing-page .author-byline { margin-top: 18px; }
.landing-page .author-byline img { width: 44px; height: 44px; }
.landing-page .author-byline b { font-size: 14.5px; }
.landing-page .author-byline span { font-size: 13px; }
.landing-page .key-stat-row { margin-top: 22px; gap: 10px; }
.landing-page .key-stat-tile { padding: 12px 16px; border-radius: 14px; }
.landing-page .key-stat-value { font-size: 24px; }
.landing-page .key-stat-label { font-size: 13px; margin-top: 4px; }
.landing-page .page-section { padding: clamp(32px, 4.5vw, 56px) 0; }
.landing-page .section-title { font-size: clamp(23px, 2.8vw, 32px); }
.landing-page .section-lead { font-size: 16px; margin-top: 10px; }
.landing-page .unlock-grid { margin-top: 20px; gap: 14px; }
.landing-page .unlock-card { padding: 18px 18px 16px; }
.landing-page .unlock-card-title { font-size: 18px; margin-top: 10px; }
.landing-page .unlock-card-text { font-size: 14.5px; }
.landing-page .unlock-cta-title { font-size: 19px; }

.landing-page .study-hero-ribbon { height: clamp(56px, 7vw, 96px); object-fit: cover; object-position: center top;
  -webkit-mask-image: linear-gradient(to bottom, #000 35%, transparent 100%); mask-image: linear-gradient(to bottom, #000 35%, transparent 100%); }
.landing-page .study-hero { padding-top: clamp(52px, 6.5vw, 84px); }
@media (max-width: 560px) { .landing-page .key-stat-row { grid-template-columns: repeat(2, minmax(0, 1fr)); } .landing-page .study-hero-actions .button-secondary { display: none; } }


body.landing-white {
  --color-page-background: #FFFFFF;
  --color-page-background-clear: rgba(255, 255, 255, 0);
  --color-surface: #FFFFFF;
  --color-surface-raised: #F7F8FC;
  --color-header-glass: rgba(255, 255, 255, 0.88);
  --color-band: #F5F6FB;
  background: #FFFFFF;
}
.landing-white .unlock-section { background: linear-gradient(180deg, #FFFFFF 0%, var(--color-band) 14%, var(--color-band) 100%); }
.landing-white .lead-form-section { background: linear-gradient(180deg, var(--color-band) 0%, #FFFFFF 100%); }
.landing-white .key-stat-tile, .landing-white .unlock-card, .landing-white .unlock-feature { box-shadow: 0 1px 2px rgba(36,40,77,.05), 0 10px 30px rgba(36,40,77,.07); }
.nowrap { white-space: nowrap; }


.unlock-feature { position: relative; overflow: hidden; display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1.05fr); gap: 28px; align-items: center;
  margin-top: 22px; padding: 26px; border-radius: 24px; background: var(--color-surface);
  border: 1.5px solid color-mix(in srgb, var(--color-accent) 30%, transparent); }
.unlock-feature::before { content: ""; position: absolute; inset: 0; pointer-events: none;
  background: radial-gradient(120% 90% at 0% 0%, color-mix(in srgb, var(--color-accent) 9%, transparent) 0%, transparent 55%); }
.unlock-feature > * { position: relative; }
.unlock-feature-title { margin: 14px 0 0; font: 800 clamp(22px, 2.4vw, 28px)/1.15 var(--font-headline); color: var(--color-text-primary); }
.unlock-feature-list { list-style: none; padding: 0; margin: 16px 0 0; display: grid; gap: 10px; }
.unlock-feature-list li { display: flex; gap: 10px; align-items: flex-start; font-size: 15px; line-height: 1.45; color: var(--color-text-secondary); }
.unlock-feature-list svg { flex: none; color: var(--color-accent); margin-top: 1px; }
.platform-chips { display: flex; gap: 8px; flex-wrap: wrap; margin-top: 14px; }
.platform-chip { display: inline-flex; align-items: center; gap: 7px; padding: 6px 12px 6px 9px; border-radius: 999px; background: var(--color-surface);
  border: 1px solid var(--color-border-strong); font: 700 13.5px var(--font-headline); color: var(--color-text-primary); }
.platform-logo { width: 18px; height: 18px; flex: none; }
.ads-board { border-radius: 16px; background: var(--color-surface-raised); border: 1px solid var(--color-border-subtle); padding: 10px; user-select: none; pointer-events: none; }
.ads-board-head, .ads-board-row { display: grid; grid-template-columns: 22px minmax(0, 1.3fr) repeat(3, minmax(0, 1fr)); gap: 10px; align-items: center; }
.ads-board-head { padding: 4px 10px 8px; font: 700 11.5px var(--font-headline); color: var(--color-text-muted); }
.ads-board-head span:first-child { grid-column: 1 / 3; }
.ads-board-head span { display: inline-flex; align-items: center; gap: 5px; }
.ads-board-head .platform-logo { width: 14px; height: 14px; }
.ads-board-row { padding: 10px; border-radius: 10px; background: var(--color-surface); margin-top: 6px; font-size: 13px; }
.ads-board-row img, .ads-board-row .unlock-mock-icon { width: 22px; height: 22px; border-radius: 6px; }
.ads-board-row .unlock-mock-name { font: 700 13px var(--font-headline); color: var(--color-text-primary); overflow: hidden; text-overflow: ellipsis; white-space: nowrap; }
.ads-board-row b { display: block; font: 800 17px/1.1 var(--font-headline); color: var(--color-accent); }
.ads-board-row small { display: block; font-size: 10.5px; color: var(--color-text-muted); }


.landing-white .unlock-grid { grid-template-columns: repeat(3, minmax(0, 1fr)); }
.unlock-card-wide { grid-column: span 2; }
.pieces-mock { margin-top: auto; padding-top: 16px; display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 10px; pointer-events: none; }
.piece-thumb { position: relative; aspect-ratio: 4 / 5; border-radius: 12px; overflow: hidden; filter: saturate(1.1);
  background: linear-gradient(135deg, #3D4EE4 0%, #A084F1 100%); }
.piece-thumb::after { content: ""; position: absolute; inset: 0; backdrop-filter: blur(6px); -webkit-backdrop-filter: blur(6px);
  background: linear-gradient(180deg, rgba(255,255,255,.0) 30%, rgba(27,30,59,.35) 100%); }
.piece-thumb-2 { background: linear-gradient(160deg, #FF3E46 0%, #FCBB17 100%); }
.piece-thumb-3 { background: linear-gradient(200deg, #36EAA9 0%, #3D4EE4 100%); }
.piece-thumb::before { content: ""; position: absolute; left: 14%; right: 30%; top: 16%; height: 10%; border-radius: 6px; background: rgba(255,255,255,.75);
  box-shadow: 0 22px 0 -2px rgba(255,255,255,.55), 0 44px 0 -4px rgba(255,255,255,.4); }
.piece-play { position: absolute; z-index: 2; left: 50%; top: 50%; width: 38px; height: 38px; margin: -19px 0 0 -19px; border-radius: 50%; background: rgba(255,255,255,.92); }
.piece-play::after { content: ""; position: absolute; left: 15px; top: 11px; border-left: 12px solid #24284D; border-top: 8px solid transparent; border-bottom: 8px solid transparent; }
.piece-days { position: absolute; z-index: 2; left: 8px; bottom: 8px; padding: 3px 8px; border-radius: 999px; background: rgba(255,255,255,.95);
  font: 700 11px var(--font-headline); color: #24284D; }
.piece-days b { font: inherit; color: inherit; }


.landing-white .unlock-cta { flex-direction: column; justify-content: center; text-align: center; gap: 14px; margin: 34px auto 0; max-width: 720px;
  padding: 30px 26px 24px; border: 0; border-radius: 24px; background: var(--color-surface);
  box-shadow: 0 1px 2px rgba(36,40,77,.05), 0 18px 50px rgba(61,78,228,.14); }
.landing-white .unlock-cta-title { font: 800 clamp(21px, 2.4vw, 27px)/1.2 var(--font-headline); }
.landing-white .unlock-cta-button { display: inline-flex; align-items: center; gap: 10px; justify-content: center; font: 800 clamp(17px, 1.8vw, 20px) var(--font-headline);
  padding: 19px 44px; border-radius: 999px; min-width: min(100%, 380px);
  box-shadow: 0 10px 30px color-mix(in srgb, var(--color-accent) 35%, transparent); transition: transform .2s cubic-bezier(.2,.8,.2,1), box-shadow .2s; }
.landing-white .unlock-cta-button:hover { transform: translateY(-2px); box-shadow: 0 16px 38px color-mix(in srgb, var(--color-accent) 45%, transparent); }
.unlock-cta-trust { display: flex; gap: 8px 18px; flex-wrap: wrap; justify-content: center; font-size: 13.5px; color: var(--color-text-muted); }


.lock-shackle { transition: transform .25s cubic-bezier(.2,.8,.2,1); transform-origin: 22px 14px; }
.unlock-card:hover .lock-shackle, .unlock-feature:hover .lock-shackle, .unlock-cta-button:hover .lock-shackle { transform: translateY(-3px) rotate(14deg); }


@media (prefers-reduced-motion: no-preference) {
  .hero-enter { animation: hero-enter .7s cubic-bezier(.2,.8,.2,1) both; animation-delay: calc(var(--enter-i, 0) * 90ms + 60ms); }
  @keyframes hero-enter { from { opacity: 0; transform: translateY(14px); } to { opacity: 1; transform: none; } }
  .motion-ready [data-reveal] { opacity: 0; transform: translateY(18px) scale(.985); transition: opacity .6s cubic-bezier(.2,.8,.2,1), transform .6s cubic-bezier(.2,.8,.2,1);
    transition-delay: calc(var(--reveal-i, 0) * 80ms); }
  .motion-ready [data-reveal].is-visible { opacity: 1; transform: none; }
  .motion-ready [data-reveal] [data-reveal-row] { opacity: 0; transform: translateX(-8px); transition: opacity .45s ease-out, transform .45s cubic-bezier(.2,.8,.2,1); }
  .motion-ready [data-reveal].is-visible [data-reveal-row] { opacity: 1; transform: none; }
  .motion-ready [data-reveal].is-visible [data-reveal-row]:nth-child(2) { transition-delay: .12s; }
  .motion-ready [data-reveal].is-visible [data-reveal-row]:nth-child(3) { transition-delay: .22s; }
  .motion-ready [data-reveal].is-visible [data-reveal-row]:nth-child(4) { transition-delay: .32s; }
  .unlock-cta.is-visible .unlock-cta-button { animation: cta-glow 2.4s ease-in-out .5s 3; }
  @keyframes cta-glow { 0%, 100% { box-shadow: 0 10px 30px color-mix(in srgb, var(--color-accent) 35%, transparent); }
                        50% { box-shadow: 0 10px 30px color-mix(in srgb, var(--color-accent) 35%, transparent), 0 0 0 10px color-mix(in srgb, var(--color-accent) 12%, transparent); } }
  .unlock-feature.is-visible::after { content: ""; position: absolute; inset: 0; pointer-events: none;
    background: linear-gradient(105deg, transparent 35%, rgba(255,255,255,.55) 50%, transparent 65%); transform: translateX(-100%);
    animation: feature-shine 1.3s cubic-bezier(.2,.8,.2,1) .35s 1 forwards; }
  @keyframes feature-shine { to { transform: translateX(100%); } }
}

@media (max-width: 900px) {
  .unlock-feature { grid-template-columns: 1fr; }
  .landing-white .unlock-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); }
}
@media (max-width: 620px) {
  .landing-white .unlock-grid { grid-template-columns: 1fr; }
  .unlock-card-wide { grid-column: auto; }
  .unlock-feature { padding: 20px; }
  .ads-board-head, .ads-board-row { grid-template-columns: 22px minmax(0, 1fr) repeat(3, minmax(0, .9fr)); gap: 6px; }
  .landing-white .unlock-cta-button { width: 100%; padding: 18px 20px; }
}


.landing-page .key-stat-row { grid-template-columns: 1.15fr 1.15fr 1fr 1fr; }
.landing-page .key-stat-tile { position: relative; display: flex; flex-direction: column; justify-content: flex-end; min-height: 112px; }
.key-stat-logos { display: flex; gap: 6px; margin-bottom: 8px; }
.key-stat-logos .platform-logo { width: 22px; height: 22px; padding: 4px; box-sizing: content-box; border-radius: 8px;
  background: var(--color-surface); border: 1px solid var(--color-border-subtle); }
.landing-page .key-stat-value.is-text { font-size: 17px; line-height: 1.2; color: var(--color-text-primary); }
.landing-page .key-stat-label span { display: block; font-size: 12px; color: var(--color-text-muted); margin-top: 2px; }
.landing-page .key-stat-tile.is-featured { border: 1.5px solid color-mix(in srgb, var(--color-accent) 45%, transparent);
  background: linear-gradient(135deg, color-mix(in srgb, var(--color-accent) 10%, var(--color-surface)) 0%, var(--color-surface) 70%); }
.landing-page .key-stat-tile.is-featured .key-stat-value { font-size: 30px; }
.landing-page .key-stat-tile.is-featured .key-stat-label { font-weight: 700; color: var(--color-text-primary); }
@media (max-width: 900px) { .landing-page .key-stat-row { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
.key-stat-logos .platform-logo { width: 24px; height: 24px; padding: 5px; border-radius: 9px; box-shadow: 0 2px 6px rgba(36,40,77,.08); }
.landing-page .key-stat-tile.is-featured { border: 0; color: #FFFFFF;
  background: linear-gradient(135deg, #3D4EE4 0%, #5B3FD9 100%); box-shadow: 0 14px 34px rgba(61,78,228,.32); }
.landing-page .key-stat-tile.is-featured .key-stat-value { color: #FFFFFF; font-size: 34px; }
.landing-page .key-stat-tile.is-featured .key-stat-label { color: #FFFFFF; font-size: 14px; }
.landing-page .key-stat-tile.is-featured .key-stat-label span { color: rgba(255,255,255,.82); }
.landing-page .key-stat-tile.is-featured .platform-logo { background: #FFFFFF; border-color: transparent; }


.key-stat-art { width: 132px; height: 40px; overflow: visible; }
.key-stat-logos:has(.key-stat-art) { margin-bottom: 4px; }
@media (prefers-reduced-motion: no-preference) {
  .motion-ready [data-reveal] .rank-line { stroke-dasharray: 100; stroke-dashoffset: 100; }
  .motion-ready [data-reveal].is-visible .rank-line { stroke-dashoffset: 0; transition: stroke-dashoffset 1.1s cubic-bezier(.2,.8,.2,1);
    transition-delay: calc(.25s + var(--line-i, 0) * .15s); }
  .motion-ready [data-reveal] .rank-dot, .motion-ready [data-reveal] .rank-arrow { opacity: 0; }
  .motion-ready [data-reveal].is-visible .rank-dot, .motion-ready [data-reveal].is-visible .rank-arrow { opacity: 1; transition: opacity .3s ease-out;
    transition-delay: calc(1.05s + var(--line-i, 0) * .15s); }
  .motion-ready [data-reveal] .review-star { transform-box: fill-box; transform-origin: center; transform: scale(.2); opacity: 0; }
  .motion-ready [data-reveal].is-visible .review-star { transform: none; opacity: 1; transition: transform .35s cubic-bezier(.3,1.6,.5,1), opacity .2s;
    transition-delay: calc(.3s + var(--star-i, 0) * .07s); }
  .motion-ready [data-reveal].is-visible .review-star.s2 { transition-delay: calc(.65s + var(--star-i, 0) * .07s); }
  .motion-ready [data-reveal] .review-card-2 { transform: translate(6px, 4px); opacity: 0; }
  .motion-ready [data-reveal].is-visible .review-card-2 { transform: none; opacity: 1; transition: transform .5s cubic-bezier(.2,.8,.2,1) .2s, opacity .4s .2s; }
}


.report-index { margin-top: 30px; padding: 22px; border-radius: 22px; background: var(--color-surface);
  border: 1.5px solid color-mix(in srgb, var(--color-accent) 28%, transparent); box-shadow: 0 1px 2px rgba(36,40,77,.05), 0 12px 32px rgba(36,40,77,.07); }
.report-index-head { font: 700 12px var(--font-headline); letter-spacing: .16em; text-transform: uppercase; color: var(--color-accent); }
.report-index-list { list-style: none; padding: 0; margin: 14px 0 0; display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 10px; }
.report-index-list a { display: grid; grid-template-columns: 40px minmax(0, 1fr) auto; gap: 12px; align-items: center; padding: 12px 14px;
  border-radius: 14px; background: var(--color-surface-raised); border: 1px solid var(--color-border-subtle); color: inherit; text-decoration: none;
  transition: transform .18s cubic-bezier(.2,.8,.2,1), border-color .18s; }
.report-index-list a:hover { transform: translateY(-1px); border-color: color-mix(in srgb, var(--color-accent) 45%, transparent); }
.report-index-number { font: 800 22px var(--font-headline); color: var(--color-accent); }
.report-index-text { font: 700 15px/1.3 var(--font-headline); color: var(--color-text-primary); }
.report-index-tag { display: block; font: 700 11px var(--font-headline); letter-spacing: .12em; text-transform: uppercase; color: var(--color-text-muted); margin-bottom: 2px; }
.report-index-logos { display: flex; gap: 4px; }
.report-index-logos .platform-logo { width: 18px; height: 18px; }
.ads-channel-label { display: inline-flex; align-items: center; gap: 6px; }
.ads-channel-label .platform-logo { width: 16px; height: 16px; }
.report-page .platform-chips { margin-top: 12px; }
@media (max-width: 720px) { .report-index-list { grid-template-columns: 1fr; } }
@media print { .report-index-list a { break-inside: avoid; } .report-index { box-shadow: none; } }

@media print {
  .oldest-ads-grid { grid-template-columns: repeat(3, minmax(0, 1fr)) !important; gap: 10px !important; }
  .oldest-ad-image { max-height: 190px; width: 100%; object-fit: cover; object-position: top; }
  .oldest-ad-text { font-size: 11px; max-height: 4.6em; overflow: hidden; }
  .oldest-ad-body { padding: 10px !important; }
  .oldest-ads-brand { break-inside: avoid; }
}
html:has(body.landing-white) { background: #FFFFFF; }
@media print { html:has(body.landing-white), body.landing-white { background: #FFFFFF !important; } }



#report-maturity .data-table td { white-space: normal; vertical-align: top; min-width: 150px; text-align: left; }
#report-maturity .data-table th { text-align: left; }
#report-maturity .data-table td:first-child { min-width: 190px; }
.maturity-reading { max-width: 230px; }
.report-page .data-table tr.is-featured-row td { background: color-mix(in srgb, var(--color-accent) 5%, transparent); }


.report-page .content-card, .report-page .chart-card, .report-page .data-table-scroll, .report-page .report-index,
.report-page .oldest-ads-brand, .report-page .ads-brand-card-grid { position: relative; }
.report-page .content-card, .report-page .chart-card, .report-page .report-index, .report-page .oldest-ads-brand { padding-bottom: 34px; }
.report-page .data-table-scroll { padding-bottom: 28px; }
.report-page .content-card::after, .report-page .chart-card::after, .report-page .data-table-scroll::after, .report-page .report-index::after,
.report-page .oldest-ads-brand::after {
  content: "radar.boomit.us"; position: absolute; right: 14px; bottom: 9px; padding-left: 60px; height: 15px; line-height: 15px;
  font: 600 10px var(--font-headline); letter-spacing: .02em; color: var(--color-text-muted); opacity: .75; pointer-events: none;
  background: url("boomit-logo-color.svg") no-repeat left center / 52px auto; }
.oldest-ads-brand { padding: 18px; border-radius: 20px; background: var(--color-surface); border: 1px solid var(--color-border-subtle); margin-top: 18px; }
.pdf-watermark { display: none; }


@page {
  size: A4; margin: 17mm 12mm 15mm;
  @top-left { content: url("boomit-logo-pdf.svg") "   Growth para fintech"; font: 600 8.5pt Poppins, sans-serif; color: #666B92; white-space: nowrap; vertical-align: middle; }
  @top-right { content: "Radar Fintech LATAM · Análisis de competencia"; font: 500 8pt Poppins, sans-serif; color: #8F93B8; white-space: nowrap; }
  @bottom-left { content: "radar.boomit.us  ·  Un análisis de Boomit, growth marketing AI-first para fintech"; font: 500 7.5pt Poppins, sans-serif; color: #8F93B8; white-space: nowrap; }
  @bottom-right { content: counter(page) " / " counter(pages); font: 600 8pt Poppins, sans-serif; color: #666B92; }
}
@media print {
  .report-page { font-size: 13px; }
  .report-page .page-container { max-width: none; padding: 0; }
  .report-page .site-top-bar, .report-page .site-footer { display: none; }
  
  .report-page .pdf-watermark { display: flex; position: fixed; inset: 0; align-items: center; justify-content: center; z-index: 0; pointer-events: none; }
  .report-page .pdf-watermark img { width: 58%; opacity: .026; transform: rotate(-22deg); }
  .report-page main { position: relative; z-index: 1; }
  
  .report-page .study-hero { padding: 6mm 0 0; }
  .report-page .study-hero-ribbon { position: absolute; top: -6mm; height: 60mm; object-fit: cover; opacity: .9;
    -webkit-mask-image: linear-gradient(to bottom, #000 40%, transparent); mask-image: linear-gradient(to bottom, #000 40%, transparent); }
  .report-page .study-hero > .page-container { padding-top: 34mm; }
  .report-page .study-hero-title { font-size: 34pt; line-height: 1.05; max-width: 150mm; }
  .report-page .study-hero-subtitle { font-size: 11.5pt; max-width: 160mm; }
  .report-page .report-index { break-after: page; margin-top: 8mm; }
  
  .report-page #publicidad, .report-page #piezas, .report-page #resenas, .report-page #experiencia, .report-page #promesas,
  .report-page #ranking-general, .report-page #metodologia { break-before: page; }
  .report-page #madurez { break-before: auto; break-inside: avoid; padding-top: 8mm; }
  .report-page #evolucion-rating { break-before: auto; }
  .report-page .page-section { padding: 0 0 8mm; }
  .report-page .section-eyebrow[data-section] { display: inline-flex; align-items: center; gap: 8px; padding: 5px 12px; border-radius: 999px;
    background: color-mix(in srgb, var(--color-accent) 10%, #FFFFFF); color: var(--color-accent); letter-spacing: .14em; }
  .report-page .section-title { font-size: 22pt; line-height: 1.12; padding-bottom: 8px; border-bottom: 2px solid color-mix(in srgb, var(--color-accent) 18%, transparent); }
  .report-page .section-lead { font-size: 10.5pt; max-width: none; }
  
  .report-page .data-table { font-size: 9.5pt; }
  .report-page .data-table th { white-space: normal; padding: 7px 5px; font-size: 7.5pt; }
  .report-page .data-table td { padding: 7px 5px; font-size: 9.5pt; }
  .report-page .featured-badge { font-size: 7pt; padding: 2px 6px; }
}


@media print {
  .report-page *, .report-page *::before, .report-page *::after { box-shadow: none !important; text-shadow: none !important; filter: none !important;
    -webkit-backdrop-filter: none !important; backdrop-filter: none !important; }
  .report-page .data-table tr.is-featured-row td:first-child { box-shadow: inset 3px 0 0 var(--color-accent) !important; }
  .report-page .content-card, .report-page .chart-card, .report-page .data-table-scroll, .report-page .oldest-ads-brand, .report-page .report-index,
  .report-page .oldest-ad { border: 1px solid #DCDFEE !important; }
  .report-page .oldest-ad, .report-page .report-index-list a { background: #F7F8FC; }
  
  .report-page .study-hero { overflow: visible; }
  .report-page .study-hero-ribbon { -webkit-mask-image: none !important; mask-image: none !important; position: static; display: block;
    width: 100%; height: 30mm; object-fit: cover; object-position: center 35%; border-radius: 14px; opacity: 1; }
  .report-page .study-hero > .page-container { padding-top: 6mm; }
  
  .report-page .data-table { table-layout: auto; width: 100%; min-width: 0 !important; }
  
  .report-page .data-table th, .report-page .data-table td { white-space: normal !important; overflow-wrap: normal; word-break: normal; hyphens: manual; }
  .report-page #detalle-por-tienda .data-table td:last-child { white-space: nowrap !important; }   
  .report-page .data-table td:first-child .featured-badge { display: table; margin-top: 3px; }
  .report-page .data-table td:first-child { min-width: 0 !important; }
  .report-page .trend-cell svg, .report-page .data-table svg { max-width: 60px; height: auto; }
  .report-page .trend-cell { white-space: normal !important; }
  .report-page #report-maturity .data-table td { min-width: 0 !important; }
  .report-page .featured-badge { display: inline-block; white-space: nowrap; }
  
  .report-page .card-grid > :last-child:nth-child(odd) { grid-column: 1 / -1; }
  .report-page .ads-brand-card-grid > :last-child:nth-child(3) { grid-column: span 2; }
  
  .report-page .data-table-scroll, .report-page .chart-card { break-inside: avoid; }
}
.ads-brand-card-grid > :last-child:nth-child(3) { grid-column: span 2; }
.card-grid-two > :last-child:nth-child(odd) { grid-column: 1 / -1; }
@media print {
  
  .report-page main { zoom: 0.8; }
  .report-page .report-index { break-inside: avoid; }
}
@media print {
  
  .report-page #detalle-por-tienda .data-table th { font-size: 6.8pt; padding: 6px 3px; }
  .report-page #detalle-por-tienda .data-table td { font-size: 8.5pt; padding: 6px 3px; }
}


.report-cover-cta { margin-top: 28px; }
@media print {
  
  .report-page .report-index { break-after: auto; }
  .report-page .report-cover-cta { break-after: page; margin-top: 6mm; padding: 16px 20px !important; gap: 16px !important; }
  .report-page .report-cover-cta .service-cta-band-title { font-size: 15pt; }
  .report-page .report-cover-cta .service-cta-band-text, .report-page .report-cover-cta li { font-size: 8.5pt; }
  .report-page .report-cover-cta .author-signature img { width: 32px; height: 32px; }
  .report-page #publicidad, .report-page #piezas, .report-page #resenas, .report-page #experiencia, .report-page #promesas,
  .report-page #ranking-general, .report-page #metodologia, .report-page #madurez, .report-page #evolucion-rating,
  .report-page #detalle-por-tienda, .report-page #android-vs-ios { break-before: auto; padding-top: 7mm; }
  .report-page .page-section { padding-bottom: 2mm; }
  .report-page .page-section + .page-section { border-top: 0; }
  .report-page .section-title { font-size: 17pt; margin-top: 6px; }
  .report-page .section-lead { font-size: 9pt; margin-top: 6px; }
  .report-page h2.section-title, .report-page h3.section-title { break-after: avoid; }
  .report-page .card-grid { gap: 10px; margin-top: 12px; }
  .report-page .content-card { padding: 14px 14px 30px; }
  
  .report-page .ads-brand-card-grid { gap: 12px; padding: 12px 14px 28px; }
  .report-page .ads-brand-card-grid .finding-card-icon { width: 34px; height: 34px; }
  .report-page .mini-bar-chart { height: 26px; }
  .report-page .ads-small-text { font-size: 8pt; }
  
  .report-page .oldest-ads-brand { padding: 12px 14px 28px; margin-top: 10px; break-inside: avoid; }
  .report-page .oldest-ads-verdict { font-size: 8.5pt; margin: 4px 0 8px; }
  .report-page .oldest-ad-image { height: 34mm; max-height: none; aspect-ratio: auto; }
  .report-page .oldest-ad-text { display: none; }
  .report-page .oldest-ad-body { padding: 8px !important; font-size: 8pt; }
  .report-page .oldest-ad-meta, .report-page .oldest-ad-reading, .report-page .oldest-ad-link { font-size: 7.5pt; margin-top: 3px; }
  .report-page .oldest-ad-title { font-size: 8.5pt; }
  
  .report-page #report-review-content .card-grid-two { grid-template-columns: repeat(3, minmax(0, 1fr)); }
  .report-page #report-review-content .card-grid-two > :last-child:nth-child(odd) { grid-column: auto; }
  .report-page .review-app-card { gap: 6px; font-size: 8pt; }
  .report-page .review-quote { font-size: 7.5pt; padding-left: 8px; display: -webkit-box; -webkit-line-clamp: 3; -webkit-box-orient: vertical; overflow: hidden; }
  .report-page .review-app-card .finding-card-title { font-size: 10pt; }
  
  .report-page .chart-card { padding: 12px 14px 28px; }
  .report-page .chart-card svg { max-height: 95mm; }
}
@media print {
  .report-page #report-review-content .card-grid-two > :last-child:nth-child(3n+1) { grid-column: 1 / -1; }
  .report-page #report-review-content .card-grid-two > :last-child:nth-child(3n+2) { grid-column: span 2; }
}
@media print {
  
  .report-page .study-hero-ribbon { height: 20mm; }
  .report-page .study-hero > .page-container { padding-top: 3mm; }
  .report-page .study-hero-title { font-size: 26pt; margin-top: 8px; }
  .report-page .study-hero-subtitle { font-size: 10pt; margin-top: 8px; }
  .report-page .pdf-only-note { font-size: 8pt; margin-top: 8px; }
  .report-page .label-legend { margin-top: 8px; }
  .report-page .report-index { margin-top: 5mm; padding: 14px 16px 28px; }
  .report-page .report-index-list { gap: 6px; margin-top: 8px; }
  .report-page .report-index-list a { padding: 8px 10px; }
  .report-page .report-index-number { font-size: 16pt; }
  .report-page .report-index-text { font-size: 9.5pt; }
  .report-page .report-cover-cta { display: block !important; margin-top: 5mm; }
  .report-page .report-cover-cta .service-cta-band-benefits { display: none; }
  .report-page .report-cover-cta .service-cta-band-text { margin: 6px 0 10px; }
}
@media print {
  
  .report-page .section-eyebrow[data-section] { display: flex; width: max-content; }
  .report-page .section-eyebrow, .report-page .section-title, .report-page .section-lead, .report-page .platform-chips,
  .report-page .pdf-store-block-title, .report-page .segmented-control { break-after: avoid; page-break-after: avoid; }
  .report-page .page-container > :is(.section-eyebrow, .section-title, .section-lead, .platform-chips) + * { break-before: avoid; }
}
@media print { .report-page #publicidad { break-before: page; padding-top: 0; } #report-ads-caveats:empty { display: none; } }
.lead-form-hint { display: block; margin-top: 6px; font-size: 12.5px; color: var(--color-text-muted); }


.segment-tag { display: inline-block; margin-left: 6px; padding: 1px 7px; border-radius: 999px; font: 600 10.5px/1.6 Poppins, sans-serif;
  letter-spacing: .02em; vertical-align: middle; white-space: nowrap; border: 1px solid currentColor; opacity: .85; }
.segment-tag-banco { color: #3A5BD9; }
.segment-tag-fintech { color: #0E8F7E; }
.segment-tag-credito { color: #B4531F; }
.segment-tag-inversion { color: #7A4FD6; }
.segment-tag-otra { color: var(--color-text-muted); }
.credit-reading p { margin: 0 0 10px; line-height: 1.6; }
.credit-reading p:last-child { margin-bottom: 0; }
.credit-store { margin-top: 26px; }
.credit-store-title { display: flex; align-items: center; gap: 8px; font: 700 17px/1.3 Poppins, sans-serif; margin: 0 0 10px; }
.credit-store-title .platform-logo { width: 20px; height: 20px; }
.credit-table td:nth-child(3) { color: var(--color-text-muted); }
.rank-up { color: #0E8F7E; font-weight: 600; }
.rank-down { color: #C2410C; font-weight: 600; }
.unlock-mock-name { font: 600 13px var(--font-headline); color: var(--color-text-muted); white-space: nowrap; }
.credit-table th:nth-child(2), .credit-table td:nth-child(2), .credit-table th:nth-child(3), .credit-table td:nth-child(3) { text-align: left; }
.credit-table td:nth-child(2) { font-weight: 600; }